This document was prepared by the Project Implementation Team at the beginning of the project and describes the communication plan for the project, which includes activities related to the promotion of the project as well as planning and documenting the informational and communication needs of the project.
Description of the Plan:
Communication Goal: Promote the project and ensure clear and effective communication both internally and externally.
- Ensuring the Flow of Information:
- • Between the project team members.
- • Between the team and Project Partners, the Steering Committee, and the funding institutions (EC, NFOŚiGW).
- Project Promotion:
- • Promoting the project and the educational and informational tools created within it.
- • Inspiring recipients to actively use these tools.
Target Groups:
- Funding Institutions:
- • The European Commission as the Project Monitor.
- • The National Fund for Environmental Protection and Water Management (NFOŚiGW).
- Project Stakeholders:
- • Military institutions and users of military lands.
- • Entities involved in managing forms of nature protection.
- • Non-governmental organizations conducting educational activities.
- • Educational institutions and organizations.
- • Educators.
- • Other entities involved in educational activities.
- • Public benefit organizations engaged in nature protection management.
- • Local governments.
- • Researchers focused on environmental protection issues.
- Project Recipients:
- • Employees of the Ministry of National Defence.
- • Employees of the Ministry of Climate and Environment.
- • Employees of the General Directorate for Environmental Protection (GDOŚ).
- • Employees of the Regional Directorates for Environmental Protection (RDOŚ).
- • Employees of the State Forests.
- • Individuals seeking information about opportunities for individual environmental improvement actions.
- • Press, radio, television.
- • External contractors of project tasks (external support).
Types of Communication:
- Internal: Team meetings, progress reports.
- External: Conference, promotional materials (leaflets, posters), project website, social media, press articles.
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Communication Formats:
- Meetings: In-person or remote.
- Reports: Electronic PDF documents.
- Promotional Materials: Printed and digital in the form of graphic files, gadgets.
- Website: Content updates and publication of new articles.
The communication plan is a key tool aimed at ensuring effective communication within the project. By clearly defining goals, target groups, communication types, schedules, formats, and procedures, the project can effectively manage its communication activities and achieve success in promoting the project and building stakeholder engagement.